Sales & Marketing Strategy
The most critical element of any business strategy is the sales line and revenue generation. Businesses have been through the process of reducing costs through activities such as lean office and lean manufacturing and apart from some savings through continuous improvement they may be rewarded by some profitability improvement they alone will not make any meaningful and sustainable growth. The next wave of business development will be coming through boosting the top line and increasing sales.
We at integrated recognise the importance of sales and marketing and further we are committed to helping businesses to grow by improving the individual sales and marketing functions. We then align and integrate the sales and marketing functions of an organisation in order to share the knowledge and ensure a totally integrated cross-functional team approach to revenue generation.