Segmentation, Targeting and Positioning
Three cornerstones of good marketing practise; after determining the size of the market, the next stage is to assess where there are groupings of buyers and their buying behaviour in order to enable accurate and cost effective targeting of those potential customers. It is also crucial that the offering is positioned in a way, relative to the competition, which will engage buyers to purchase.
We assist our clients by producing accurate and clear representations of the market segments and the characteristics of those buyers within those segments. At integrated we also recommend the optimum method for the positioning of our clients’ offerings.